Want to fly private? A company called BlackJet is looking to bring private aviation -- normally reserved for the ultra-wealthy -- to the masses. At Teterboro Airport in New Jersey, BlackJet CEO Dean Rotchin spoke with CNNMoney aboard a private jet known as the Challenger 300. It seats eight passengers and would normally cost upwards of $20,000 for a coast-to-coast flight. Using BlackJet, a customer can book a seat on the plane for $3,500. It's not cheap, but it's far less than the going price for the whole plane. Rotchin, who has been in the private plane industry for 15 years, hopes to pioneer this "semi-private" class of flying. His company charters flights from carriers like JetSelect and sells the high-end seats individually. "The airlines are creating affordability by selling seats," Rotchin says. "We created affordability by taking the seat model used by the airlines and applying it for the first time to private aviation."